Economy & Jobs — Capitola, California
Income & Employment
| Median Household Income (Census) | $102,976 |
|---|
| Estimated 2026 | ~$109,900 |
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| Per Capita Income | $60,609 |
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| Poverty Rate | 12.9% |
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| Unemployment Rate | 2.7% |
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| In Labor Force | 5,309 |
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Top Industries
| Industry | Share |
|---|
| Education Healthcare | 27.8% |
| Professional | 13.9% |
| Manufacturing | 11.2% |
Local Businesses (County)
| Type | Count |
|---|
| Full Service Restaurants | 266 |
| Fast Food | 198 |
| Physician Offices | 160 |
| Real Estate Offices | 140 |
| Dental Offices | 137 |
| Child Day Care | 133 |
| Law Offices | 108 |
| Coffee Shops | 106 |
| Insurance Agencies | 79 |
| Hotels Motels | 76 |
| Auto Repair | 72 |
| Grocery Stores | 69 |
| Beauty Salons | 53 |
| Fitness Centers | 52 |
| Accounting Firms | 50 |
Sources: Census ACS 5-Year 2023; BLS QCEW 2023; Census ACS 5-Year 2023, B19013.
